JJJ PHOTO COLLECTION

Preserving
a Legacy

The photographs and stories of Jim and Marilyn Svoboda—preserved and shared for generations to come.

Meet Jim & Marilyn
Jim and Marilyn Svoboda posed together, each holding a Nikon camera
Jim & Marilyn Svoboda JJJ PHOTO
01 / THE PEOPLE BEHIND THE PICTURESEXPLORE THEIR STORY ↓35 MM
02 / THE PARTNERSHIPA RANCH BRAND. A FAMILY NAME.
Jim and Marilyn at the 2000 National Little Britches Rodeo, from the family collection
Jim & Marilyn · National Little Britches Rodeo, 2000

Behind every frame,
a life together.

Jim’s passion for rodeo grew into a lifelong commitment to documenting the sport and preserving its history. Marilyn was by his side, both behind a camera and organizing the business records and photo files. Together, they turned that shared work into JJJ Photo, carrying their ranch’s cattle brand into a photography business.

They traveled to rodeos across the country, sharing both the miles and the photography. Their partnership connected family life, ranching, and the rodeo community. The cameras in their hands tell part of that story. The photographs they brought home tell the rest.

JJJFrom ranch brand to photo credit
THE COWBOY

He knew the ride.

Born in Nebraska in 1934, Jim spent nearly twenty years competing in rodeo. He rode bareback horses, saddle broncs, and bulls, and competed in steer wrestling. A badly broken leg brought his competitive career to an end and turned his attention to photographing the sport.

Alongside ranching and rodeo, he spent 33 years working for the USDA. His knowledge of the arena stayed with him behind the camera.

Millionsof photographs in Jim’s career
THE PHOTOGRAPHER

A lifetime at the arena.

Jim’s photography grew into a career spanning 66 years. His assignments included the National Little Britches Rodeo Association, National Intercollegiate Finals, Miss Rodeo America, and Bill Pickett National Finals.

He received major rodeo photography honors and retired in 2021. He died on February 19, 2023, at 88, leaving a photographic record that reaches across generations of the sport.

Award-winningRecognized for rodeo photography
THE LEGACY

More than photographs.

Jim helped younger photographers find their footing and offered mentorship to many aspiring photographers over the years.

Those relationships are part of the archive, too: the riders in the photographs, the photographers he encouraged, and the family who shared the journey with Jim and Marilyn.

Official Photographer
  • PRCA Wrangler National Finals Rodeo (NFR) — Las Vegas, Nevada
  • Miss Rodeo America — Las Vegas, Nevada
  • National Senior Pro Rodeo Finals — Reno, Nevada
  • National Little Britches Rodeo Finals — 25 years, Colorado Springs and Delta, Colorado
  • National Intercollegiate Rodeo Finals — Bozeman, Montana
  • Bill Pickett National Finals Rodeo — Denver, Colorado
  • National Feedlot Cowboys Finals — Garden City, Kansas
  • Over 200 state and district finals and western events, including rodeo, bull riding, team roping, and barrel racing.
  • 50 PRCA Circuit Finals Rodeos, including the Badlands, Montana, Prairie, Great Lakes, and First Frontier circuits.

Awards & recognition

  • PRCA Pro Rodeo Action Photo Buckle
  • PRCA Pro Rodeo Best Photo Journalism Championship Buckle
  • PRCA Pro Rodeo Championship Buckle for Excellence in Rodeo Photography
  • National Little Britches Rodeo: a buckle after 10 years as Official Photographer and a large western wall hanging after 25 years.
  • University of Nebraska Rodeo Association / UNL College of Agriculture and Natural Resources Certificate of Merit, awarded 50 years after winning the All Around Rodeo Championship at the UNL NIRA College Rodeo.
  • UNL NIRA Rodeo Association Gold Buckle Award for service.
  • Multiple nominations for the ProRodeo Hall of Fame.

Leadership & service

  • Secretary of the Nebraska Amateur Rodeo Association for several years; changed its name to the NSRA (Nebraska State Rodeo Association) and was responsible for filing its incorporation papers.
  • A 25-year 4-H leader and a 4-H member in his youth.
03 / INTERACTIVE TIMELINETHE PLACES THAT HOLD THE STORIES

Follow the years.

Timeline in progress

We’re adding dates, photographs, and stories as the archive grows.

TIMELINE SCHEMATIC A few biographical milestones show how the map and timeline will fit together. The complete record of rodeos, locations, years, and riders will come from the family’s future database.

1949 — 2023
GREAT PLAINS / ROCKY MOUNTAINS↑ N
WYOMINGNEBRASKACOLORADOKANSAS
SCHEMATIC / SAMPLE MILESTONESMap data: PublicaMundi

Schematic only · try the sample controls to preview the layout. These points are selected life milestones, not a record of Jim’s travels. The future database will supply the complete locations, dates, events, and rider records.

04 / THE STORIES CONTINUEFROM A STILL FRAME TO A SPOKEN MEMORY

Every picture.
Another story.

Jim Svoboda steer wrestling at Burwell Rodeo, with C. R. Boucher as the hazer16:9 / THE LONG STORY
INTERVIEWS & ORAL HISTORIES

In their own words.

A home for full conversations with family, riders, and the people who knew Jim and Marilyn.

Interviews coming soon
Rodeo action photograph labeled 2007 Pro Rodeo Photo of the Year in the family collection9:16 / ONE FRAME
A moment.
A memory.

Stories from the roll.

Short memories and archive discoveries, framed for social video.

Short films coming soon
05 / FIND YOUR FRAMETHE JJJ PHOTO COLLECTION

Somewhere in
these frames,
is your story.

Look for the ride, the rodeo, or the person you remember. The photo galleries will connect this history to photographs you can bring home.

Explore the photo galleries

Our archive is growing. Explore the photographs currently available in our SmugMug galleries.

Jim Svoboda smiling and holding his camera
Jim Svoboda · Behind the camera
Restored portrait with AI-assisted animation.
ARCHIVE IN PROGRESS